behind every situation, there’s another situation that peeps through. And that peeping through is phenomenology. And I call it simply the medium is the message, or the figure and the ground. The ground comes through the figure; or the figure comes through the ground, it can be both ways. But it’s that process of “light through” that is phenomenology. When you think of the thousands of books that have been written without even getting close to saying that, why are they motivated to conceal their credentials? I’ve discovered this in most of the high-brow activities of our world; the jealous guarding of the sacred territory, the specialty. But there is no specialty that is not quite easily understood in quite simple terms. If you know enough, you can translate it into very simple terms. But my Understanding Media  is phenomenology of the media.